I bring 25+ years of experience with paid search, natural search, email, webinars, affiliates, digital display and even print media. I've been doing analysis of multimillion dollar marketing budgets for years and can leverage these experiences to help you make the most of your marketing budget.
Are you selling products on your website? Whether you are just getting started or a mature retailer wanting to grow, I help my clients understand, plan and optimize their online store to drive revenue, self-service and profitability.
What would you think if you went to the ER with a broken bone and the doctor did not take an x-ray? Hard to fix right? The same can be said about websites. Web analytics can provide a clear view of what your visitors do, how your marketing dollars are performing and identify opportunities to grow. I make sure my clients have actionable website insights with clear ROI.
Business Intelligence is the discipline of taking raw data, transforming it to useful information such as reporting and then taking the next step to actionable insights that the key business decision makers need to steer the business - with a focus on speed and responsiveness to ever changing business conditions. I have helped my clients
Business Intelligence is the discipline of taking raw data, transforming it to useful information such as reporting and then taking the next step to actionable insights that the key business decision makers need to steer the business - with a focus on speed and responsiveness to ever changing business conditions. I have helped my clients build various BI systems over the years with an emphasis on revenue growth and cost management.
Harnessing the collective "voice of the customer" is equivalent to mining for gold. Businesses exist to serve customers and customers are the lifeblood of business. The customer experience can be evaluated directly via surveys, CSAT/NPS, live agent feedback, usability studies, focus groups and direct observation. CX can also be evaluated
Harnessing the collective "voice of the customer" is equivalent to mining for gold. Businesses exist to serve customers and customers are the lifeblood of business. The customer experience can be evaluated directly via surveys, CSAT/NPS, live agent feedback, usability studies, focus groups and direct observation. CX can also be evaluated indirectly via web analytics, transaction analysis and third party services. I can help implement a number of solutions to help you mine and act upon this valuable form of insight.
Most businesses have a viewpoint about where they stand versus their competition. I can help provide an ongoing view on a semi-annual basis or even quarterly snapshots to help monitor key events in the industry as relevant to my clients main lines of business. Additionally competitive online audits and opportunity analysis can yield strat
Most businesses have a viewpoint about where they stand versus their competition. I can help provide an ongoing view on a semi-annual basis or even quarterly snapshots to help monitor key events in the industry as relevant to my clients main lines of business. Additionally competitive online audits and opportunity analysis can yield strategic and tactical insights that can help inform planning and projects.
Whether you are building your version 1.0, commonly referred to as the MVP (minimum viable product), or well on your way, the phasing of what and when is critical to build initial success, momentum and ongoing milestones. Since we can't "boil the ocean," key features must be thought out and phased in progressively. Roadmapping helps set e
Whether you are building your version 1.0, commonly referred to as the MVP (minimum viable product), or well on your way, the phasing of what and when is critical to build initial success, momentum and ongoing milestones. Since we can't "boil the ocean," key features must be thought out and phased in progressively. Roadmapping helps set expectations and enable developers and engineers to plan ahead.
I have been involved in many successful projects over the years. I've also been a part of some that completely failed or at least fell short of their full potential. There are many factors that drive success, and one of them is a validation of a product or website before expensive development dollars are spent. To use an architecture meta
I have been involved in many successful projects over the years. I've also been a part of some that completely failed or at least fell short of their full potential. There are many factors that drive success, and one of them is a validation of a product or website before expensive development dollars are spent. To use an architecture metaphor: It's less expensive to make changes with an eraser than with a hammer. Prototyping helps meet the need for validation providing medium or even high-fidelity working mockups that users, stakeholders and focus-groups can interact with and hone in before developers get started.
The AGILE Product Owner role is one that demands a blend of project, technical and business skills to perform the balancing act required to deliver on business objectives. For digital experiences, I offer a seasoned view, honed with deliverables used by hundreds of millions of customers over time. When informed by business intelligence an
The AGILE Product Owner role is one that demands a blend of project, technical and business skills to perform the balancing act required to deliver on business objectives. For digital experiences, I offer a seasoned view, honed with deliverables used by hundreds of millions of customers over time. When informed by business intelligence and voice of the customer, I have learned a lot about what matters and what works for digital products and how phasing new features can build increasing user satisfaction and business results.