Case Studies
E-Commerce / UX
E-Commerce / UX
E-Commerce / UX
My client was experiencing the perfect storm: declining conversion rates, client demand for a mobile optimized offering, and client demand for WCAG AA accessibility. The client did not have internal UX design resources, so, as product owner, I developed product requirements that were driven by customer data, technical needs for SEO and WCAG AA.
The solution met client demands, opened doors to new clients, addressed needs of the customers, and delivered business results that improved conversion rate, average order value and customer satisfaction.
SEO
E-Commerce / UX
E-Commerce / UX
A new Google algorithm wiped out revenue from organic search - a significant revenue stream for my client. I was tasked with resolving the issued was provided immediate dotted line management of the development team. After using Google Search Central and conducting a methodical point by point audit, a rapid development cycle was initiated. After our remediation was released the client. was quickly back in business mitigating multi-million dollar revenue decline. This also acted as an A/B/C test to see how much volume diverted to paid campaigns and back to organic search which helped demonstrate the amount of overlap between paid & organic search volume.
SEM
Analytics & Reporting
Analytics & Reporting
Running Adwords campaigns is not rocket science - but making sure they are profitable requires logistics, creativity and discipline.
My client was wary about redirecting proven ad dollars to an unknown ad channel. After collaboration with finance, development and marketing stakeholders, a solution was put in place that enabled real time monitoring of ROI as well as revenue coding all the way to the financial reporting system for attribution along with other marketing sources. With this capability in place, I was able to then execute an ever increasing set of tests that ultimately scaled into multi-million dollar spending and at favorable ROI levels ensure incremental profitability.
Analytics & Reporting
Analytics & Reporting
Analytics & Reporting
This client had the need to manage their online business at a more rapid interval than monthly - weekly, daily and sometimes hourly. Through a multi-faceted series of projects, I implemented a stack of BI tools that included web analytics, dashboards, customer satisfaction and voice of the customer. With these tools, numerous stakeholders were enabled to monitor KPI's identify needs and inform business decisions - marketing, product, sales, development, finance and senior leadership.